• Arkansas Business Engine

4 Resolutions for Your Marketing in 2021

With the end of 2020 in sight, it's time to begin thinking about what you want business to look like for you in 2021. Every year, we make resolutions to to make changes about ourselves. Among Americans who are making New Year’s resolutions, the most common ones are exercising more (50%), saving money (49%), eating more healthily (43%), and losing weight (37%). Let's apply these to your business.



1. BE CONSISTENTLY ACTIVE IN YOUR MARKETING (EXERCISE)

Keeping a constant flow of branded messaging is incredibly important and your best tool for staying at the front of your customer's mind. Social media posts and regular blogging are key to daily interaction and easy to maintain.


2. BE SMART ABOUT HOW YOU MARKET YOURSELF (SAVE MONEY)

Knowing where to place your marketing budget can be tricky. Every time you look at your phone, you probably see a new message advertising a service that swears will guarantee you new customers. Talk to a local professional marketer to look at your efforts. They will be able to identify where your marketing is lacking, what your strengths are, and how to curve your trajectory without buying into a pyramid scheme.


3. KEEP A POSITIVE ATTITUDE IN YOUR MESSAGING (EAT HEALTHY)

Be uplifting ing. When you speak negatively about your competition or whatever is going on in the world will put you in a negative light. Whatever your attitude leans toward will define what you are associated with.Being positive not only makes your business shine, but you never know when your ideal customer is having a bad day and your post may be exactly what they needed, which makes them more inclined to buy from or recommend you.


4. IDENTIFY AND CUT THE PLATFORMS THAT DON'T WORK FOR YOU (LOSE WEIGHT)

There are over 95 social media platforms. You have probably only heard of the top 7: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and TikTok. That doesn't mean that you have to have an account on each of them. In fact, finding out what makes sense for your business is an incredibly important part of your marketing. It cuts the fat, saves you time, and helps you focus your messaging directly to the people you are selling to.


For more information, contact us at Arkansas Business Engine for an analysis of what you can do in the new year to save you money, time, and stress.

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